Recycle Runway Blog

Declining Ten Thousand Dollars Published: 05.24.2012 at 4:25 pm by Nancy Judd

In March of 2012, I was faced with an interesting proposition. I was contacted by someone representing a bottled water company. They had determined that I was an “influencer in the eco-space” and wanted to honor me as one of five eco-enthusiasts in a social marketing campaign launched this Spring. In exchange for $10,000, they would videotape me giving 12 eco-tips that would be posted on their Facebook page monthly; I would post ideas for sustainable living every month; and I would send links of these posts out to my community as well.  What a deal, no?

Photo by environmental artist and photographer Chris Jordan

First off, I was flattered by the compliment—I did not know I was considered an “influencer in the eco-space”. Cool! Next, as a small business owner, I was excited by what a $10k cash infusion could do for my business and my environmental education mission. But then, the reality of the offer set in: even though they assured me that I would not have to endorse the use of bottled water nor the company itself, I knew I would be giving an implied endorsement.

After a bit of angst, I decided to turn down the offer and gave this general explanation: “Because of numerous environmental and health concerns, I just can’t, in good conscience, imply that I encourage people to drink bottled water.”

I am writing this blog-post because I want people to know why drinking bottled water is a bad idea. So, here are the five “cradle-to-grave” reasons why I refused this $10,000 offer:

The rapid growth in the bottled water industry means that water extraction is concentrated in communities where bottling plants are located. For example, water shortages near beverage bottling plants have been reported in Texas and in the Great Lakes. Farmers, fishers, and others who depend on water for their livelihoods suffer from the concentrated water extraction that causes water tables to drop quickly.

Additionally, approximately a third of bottled water sold in the world is filtered tap water.  Two gallons of water are wasted in the purification process for every one gallon that goes into the bottles!

Fossil fuels are primarily used to package water in bottles. The most commonly used plastic for making water bottles is polyethylene terephthalate (PET), which is derived from crude oil. Making bottles to meet Americans’ demand for bottled water requires more than 17 million barrels of oil annually, enough to fuel more than 1 million U.S. cars for a year. Worldwide, some 2.7 million tons of plastic are used to bottle water each year.

In contrast to tap water, which is distributed through an energy-efficient infrastructure, transporting bottled water long distances involves burning massive quantities of fossil fuels which creates pollution that contributes to global warming. Nearly a quarter of all bottled water crosses national borders to reach consumers, and is transported by boat, train, and truck.

Even though people perceive bottled water to be safer and/or healthier than tap water, tap water must meet more stringent quality standards than bottled water. Furthermore, while drinking water systems must publish annually the results of water quality testing, information about the drinking water source, and known threats, bottled water companies do not.

Additionally, phthalate chemical compounds are used to manufacture plastic water bottles to render them flexible. Laboratory studies have linked some phthalates to problems with male fertility, and with obesity, and other health problems related to hormonal imbalances. Several phthalates have been banned in children’s products for this same reason. There is concern that these chemicals leach from the bottle into the water we drink, as well as the groundwater after disposal.

Seventy-five to eighty percent of plastic water bottles used in the United States become garbage or litter. Incinerating used bottles produces toxic byproducts such as chlorine gas and ash containing heavy metals. Buried water bottles can take up to 1,000 years to biodegrade.  A large percentage of the plastic bottles that do get recycled are sent overseas, using additional  fuel and creating more pollution just to be down-cycled into lower quality products. Also, unrecyclable plastics are disposed on-site polluting someone else’s environment with our trash!


As they say, “when one door closes another opens.” One month after I turned down this $10,000 offer, I received a $10,000 fellowship from the National Audubon Society, called TogetherGreen. I’m very excited to start this new project and will be sending out details soon!

I have written a PostScript to this blog post, please read!






« Back to the blog